Mailing the aforesaid transmit messages proposal to the aforesaid
consumer catalogue a 2nd incident as usual generates a
response charge that's 65% smaller than the introductory
response. Mailing a ordinal instance normally generates a
response that's more than 50% smaller than the
initial mail.

But if you messages businesses or institutions next to the
same propose more than than once, your results sometimes
run the new way. Some business-to-business
direct marketers have revealed that the selfsame grant
mailed to the aforementioned register a second instance produces
double the rejoinder of the first mail.

Hard to believe, I know. But this a short time ago proves that
business buyers and consumers are
different.

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The company executive you well-tried to make next to your
first mail may have been lying on a shoreline in the
Seychelles when your set aside
arrived. Or her head may have set it.

Or the guy in the mailroom may have had a bad day
and routed your direct mail present to
Bangladesh.

Or your hope may have suffered a fiscal
setback that resolute itself by the event your second
offer arrived in his inbox.

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Or the temporal order may have been off. Your expectations was
not geared up to buy past quarter but is willing this
quarter.

Or your business organization customer may not have celebrated your
company first name the basic time around, but recognizes it
now that she has go intersecting your identify in the buying
press, online and from the jaws of peers at a recent
trade musical.

These reasons and some much should cheer
you
to audition post your point letters sales correspondence to the
same prospects more than than quondam. Keep everything the
same (list, offer, fanciful). Just swing the temporal order.
Measure your outcome linking post one and
mailing two, and even post one and mail
three.

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